Custom WordPress theme from your design file
Figma to WordPress Conversion Service
We turn your Figma file into a custom WordPress theme built on native blocks. No page builder, no shortcode kit, no licence to renew. You get a fixed price agreed before we start and four written guarantees that define what finished means.
Hand-built, not tool-generated · Native block theme · Fixed price and timeline · White-label available
Where Figma to WordPress usually goes wrong
Generating a first pass is no longer the hard part. Everything after it is.
Eighty percent is not done
A converter gets you a plausible first pass in minutes, then stops. What is left is the states nobody drew, the widths between the frames, the empty and error cases, and everything that has to survive being edited. Somebody has to own that part.
Markup the editor rejects
Block markup has a grammar, and generated markup breaks it in ways that only show up later. Your client opens a page, sees “this block contains unexpected or invalid content”, and every edit from then on is a support ticket.
Hardcoded values, no tokens
Colours and sizes pasted literally into every section. Your design system arrives as several hundred unrelated decisions, so the first small rebrand turns into a rebuild and nothing stays consistent in between.
A page builder in disguise
Most conversion services output Elementor or a shortcode kit. The design lands, and with it the builder’s weight on every page, its yearly renewal, and a site that cannot run without it.
What you get in writing
The tools get you eighty percent. We are accountable for the hundred, and we put that in writing. Every project ships with four documents, and their targets are agreed before the build starts rather than claimed after it.
01
Pixel-accuracy scorecard
Element by element, measured rather than eyeballed. We render the finished page in a headless browser, read back the real geometry of every element, and compare it to your frame in numbers. Anything that misses its target gets a reason in the scorecard, not a shrug.
02
Editor-safety guarantee
Every section is a real block pattern, validated against WordPress’s own block grammar before it ships. Your client edits text, swaps images, reorders sections and builds new pages from the patterns, without touching code and without ever meeting an invalid-content warning.
03
Performance budget
A page-weight and Core Web Vitals target set at quote time, and the build held to it. Self-hosted fonts, no jQuery unless something genuinely needs it, images converted and sized to what the layout asks for, and no library loaded to serve one component.
04
Design token map
Every colour, type size, space and radius in your file mapped one to one onto a named theme preset, documented in a table you keep. Change the token and the whole theme changes with it, in the editor and on the front end at once. Nothing is hardcoded.
What the conversion includes
- A theme built from your design tokens, not a starter theme with your colours swapped in
- Every section as a named, reusable block pattern your client can insert on any page
- Site editing templates and parts: header, footer, archive, single, search, 404
- Responsive behaviour designed for the widths between your frames, not guessed at the ones you drew
- The states a static file cannot show: hover, focus, active, disabled, empty, loading, error
- Keyboard and screen-reader passes on anything interactive, plus a contrast check on every text colour
- WooCommerce templates where your design covers a shop, cart or checkout
- Custom post types and their templates where the design implies them, projects and case studies included
- Real written copy in every pattern. No lorem ipsum ships, ever.
- One H1 per view, heading levels in order, semantic landmarks, and clean metadata out of the box
- The theme as an installable zip, plus the four artifacts and a walkthrough of editing it
How it works
1
Send the file
A read-only Figma link is enough. We go through it and come back with what is straightforward, what is ambiguous, and what is missing.
2
Fixed quote
Price, scope and timeline in writing, with the four artifacts listed as deliverables and their targets set. It does not move unless you move the scope.
3
Tokens first
Colours, type, spacing and radii become theme presets before a single section is built, and you sign off the token map at that point.
4
Section by section
Each pattern is built and measured against its frame as it lands on a staging site. You watch it arrive rather than waiting for one reveal at the end.
5
Handover
Theme zip, the four artifacts, and a walkthrough of editing it. White-label if you want it: your name on everything, we never appear.
Why we build on native blocks, not a page builder
The output is the markup we wrote. A block theme ships no builder wrapper, no per-section stylesheet and no builder runtime. Your pages carry the markup the design needs and nothing else, which is most of the performance difference before anyone touches an optimisation plugin.
Styling lives in one file. WordPress compiles your theme’s tokens into CSS custom properties that every block reads. Change a brand colour in one place and it moves everywhere it is used, in the editor and on the front end at the same time. That is what makes the token map worth having.
Editing happens in core. The block editor is the one your client already knows from writing a post, and full site editing covers headers, footers and templates with the same controls. There is no second interface to learn and no separate set of instructions to write.
Nothing to renew, nobody to depend on. There is no licence attached to the theme and no plugin the site cannot run without. If we vanish tomorrow, the site keeps working and any WordPress developer can pick it up, because it is ordinary WordPress underneath.
How we work, shown on two conversions
Two commercially licensed design files, converted end to end in house so the method is visible on something real rather than described in the abstract. Ask and we will walk you through either one.
Eleven frames, a whole theme
A security company template: two homepage layouts, about, services, service detail, a projects grid backed by a custom post type with its own single view, a blog with sidebar, a single post with comments, and contact. Every component in the file has a named pattern in the token map, so the inventory and the build agree line for line.
Measured, not eyeballed
A creative portfolio homepage, built section by section with a measurement after each one. Every element on the finished page lands within three pixels of the comp and most land exactly. The numbers come from reading the rendered page back in a headless browser, which is the only way to catch the five-pixel drift that looks fine in a screenshot.
We fix what the file gets wrong
Measuring the same portfolio design turned up dimmed body text sitting at 2.5:1 against a near-black band, well under the accessibility threshold. We lifted it to the nearest palette step that passes and wrote the change into the token map. A conversion that reproduces an inaccessible design faithfully has not done you a favour.
Assets are part of the job
On that same homepage a 294KB background became 8.6KB, a 73KB decorative graphic became 12.6KB, and a flat silhouette that the usual format squeezed to 43KB shipped instead as an 11.2KB palette PNG. Design files hand over what the designer had. Deciding what the browser should receive is the build’s problem.
Who this service is for
Design and branding agencies
You sold the design and now you need the build, without hiring for it. We work white-label at partner rates: your brand on every deliverable, your client never hears from us, and the fixed price means you can quote yours with confidence. The four artifacts double as the quality story you tell them.
Product and marketing teams
You have a design system in Figma and a WordPress site that drifted away from it years ago. We close the gap and hand back the tokens, so the next change is an edit rather than a project, and your marketing team can ship pages without a developer in the loop.
How pricing works
One fixed price for the whole conversion, quoted from your file before anything starts. Not an hourly rate, not a range that firms up later. The quote names the templates, the patterns, the four artifact targets and the delivery date, and it holds unless you change the scope.
What moves the number is the shape of the work, not the hours: how many templates the design covers, whether it includes a shop or a custom post type, how complete the file is on states and breakpoints, and how much of the copy still needs writing. A typical marketing site of five to eight templates runs about two weeks.
Agencies get partner rates and white-label delivery as standard. Ask for the one-page terms sheet and it comes back with rates, turnaround, revision rounds and white-label rules on it.
Frequently asked questions
Can’t AI do this now?
It does a lot of it, and we use it. What it does not do is take responsibility. Generated conversions reliably ship two problems: block markup the editor refuses to open, and hardcoded values where tokens should be. Both look fine in a screenshot and both surface on the client’s first edit. You are buying the accountability layer, which is why the four artifacts are contractual rather than decorative.
What if my Figma file is messy or incomplete?
Most are, and it is not a problem as long as we find out early. Unnamed layers and detached components slow us down but nothing more. Missing hover states, undrawn breakpoints and empty states are the real gaps, and the review before the quote lists every one of them so you can decide what to draw and what to leave to us.
Will my client be able to edit it?
Yes, and that is what the editor-safety guarantee covers. Every section is a named pattern they can insert, duplicate and reorder from the block inserter, with text and images editable in place. Headers, footers and templates are editable too, in the site editor. If they can write a post, they can run the site.
Do you convert Figma designs to Elementor or Divi?
No. Building on a page builder hands your client the weight, the renewal and the lock-in that most people come to us to escape. If you already have an Elementor site and want it off the builder, that is a different service: see our Elementor to Gutenberg conversion.
What about WooCommerce?
Covered, where the design covers it. Shop, product, cart, checkout and order confirmation become block templates built on WooCommerce’s own blocks, so they keep working through Woo updates instead of breaking on them. Shop designs cost more than marketing sites because there are more templates and more states behind each one.
Who owns the theme?
You do, outright, on final payment. No licence key, no phone-home, no per-site fee, and nothing stopping you from installing it on ten sites or handing it to another developer. You get the full source, not a compiled build.
Do you work white-label?
Yes, and it is how most of this work runs. Your brand goes on the deliverables, we stay off the calls unless you want us on them, and we never contact your client directly. Partner rates apply from the first project.
Send us the file, get a fixed quote
A read-only Figma link is all we need to start. You get back a written scope, a fixed price, a delivery date, and an honest list of what your file is missing. No obligation either way.